Leslie McDevitt invented the "Look at That" game to train dogs to not get excited (or scared) of dogs, people, or experiences. She was experienced in the art and skill of agility dog training, but so many dogs were over-aroused (over-excited) that she couldn't work with them till they calmed down. Her "Look at That" game uses positive reinforcement to get the dogs to calm down.
This is a tricky technique and requires a dog trainer to teach someone how to do it.
The following is a free downloadable PDF handout we created about the "Look at That" game. I thought I'd put it on Pawsitivity's nonprofit's blog so anyone can feel free to download or distribute it as you wish.